say goodbaj to boring socials.
goodbaj is a creator-founded social agency, which basically just means we really get social media — and we’ve got the screen time to prove it.
who are we?
after cutting her teeth in the world of digital publishing at Pedestrian.TV, Junkee and Gizmodo, Lavender Baj swapped the chaos of the news cycle for the crazy world of social media — diving head-first into life as a full-time sports creator.
since then, she’s produced TV shows and podcasts, partnered with major brands like Nike, Pepsi and Mastercard, and developed social strategies for countless global brands.
after a decade in media, she had some ideas about what a social strategy and talent management should look like — so she started her own agency.
and because nobody could pronounce her name, she made it her brand.